City Car Wash was our first “real” client that we got after founding our company. It was a very big step forward in our career as a new media company.

City Car Wash approached us because they wanted more exposure to the car wash and they also felt like some people thought using their wash was complicated, although it wasn’t. Our mission with the job was to create one informative video to showcase how to properly use a car wash and another video to market the car wash.

The idea behind the informative video was to have a father and son that use City Car Wash on a regular basis to act in the video. They went through the wash as they normally would, while talking about the features and how to use the wash. The end result was a very natural feeling tutorial video, which got great response.

The marketing video that we created at the same time included the same elements as the informative video but we skipped all the talking to make the video shorter and more simple. We also used a more aggressive editing style to attract more attention.

Later, in 2018, we created a new marketing video for City Car Wash. This time we interviewed two City Car Wash customers and had them to explain why they used the car wash. Then we filmed them while they washed their cars. This version was more engaging compared to the first marketing video, because we had real customers in the video which is always more convincing. City Car Wash was yet again satisfied with the end result.