“If we give you a Norcar miniloader, would you be able to make a funny video featuring the Norcar?”, was basically the question that we got from the marketing director at Norcar on the first meeting.

“No problem!” was the answer that they got.

We started to work on the script excitedly. We came up with the video concept “Things you can do with a Norcar”, which would include 10 silly irrational things that you can do with a Norcar miniloader that doesn’t make any sense what so ever. The staff at Norcar liked the idea and together we finalized the concept. The final plan was to create a video series instead of just one video.

Hugo from Lentus ended up in front of the camera and Anton stayed behind the camera. We shot the 10 episodes, edited them together and also handled the Facebook marketing behind the video once it was uploaded.

The video series got over 800 000 combined views which was a huge success for Norcar as they had never seen such engagement on any videos. It really put Norcar on the map as they started to establish a brand behind the company thanks to the videos.

We have also created other videos and done photography gigs with Norcar and we still work closely with them.